A journey of experience, curiosity, and continuous discovery

My professional journey began with one of the Big Four international professional accounting firms, where I developed a strong foundation in analytical thinking, professional discipline, and understanding how organisations operate.

As a certified public accountant in both China and the United Kingdom, I have accumulated more than two decades of experience across professional services and executive management roles. These experiences have allowed me to view organisations from different perspectives — as an advisor, a business partner, and a member of leadership teams navigating growth, change, and transformation.

Throughout my career, I have learned that behind every number, strategy, and business decision, there are people, stories, and values.

While my professional foundation is built on finance and business, my curiosity extends far beyond them. I am fascinated by human experiences, society, culture, creativity, and the evolving relationship between people and the world around us.

Joyce Gui – A Living Archive is a space where I capture my reflections, observations, questions, and expressions. It is a place to preserve ideas, explore perspectives, and document an ongoing journey of learning and discovery.

This archive is not simply a reflection of the past. It is a living conversation with the present and an exploration of the possibilities ahead.

Welcome to my expression towards the world.